New Zealand Fishing News - Audit and Readership
To improve your fishing success you need to identify and target the species of fish you wish to catch. You can then determine what type of rod, reel and bait to use and what area to fish. Advertising is much the same, target your prospective clients then design and place your advertisements where they will be most effective.
Not all magazines can boast the biggest readership or the most audited sales per month. Specialist magazines often have smaller and more targeted audiences. But that is not an excuse to avoid having an independent audit of their monthly sales and readership.
* AC Nielsen National Readership Survey Jul 05-Jun 06
New Zealand Fishing News